Make-Up With Pure Ingredients: An Open Letter to Entrepreneurs

Dear Entrepreneur,

I hope you'll create a makeup line with pure (100% non-toxic) ingredients. (See the Environmental Working Group's Cosmetics Database to see what I mean.)

As a magazine writer (for Senses Art and Culture Magazine, and Positive Change, Sarasota) and as the editor and publisher of the online magazine RawFoodsNewsMagazine.com, I know I speak for many women when I say I have not been able to find a line of cosmetics with non-toxic ingredients.

Burt's Bees used to make some, but they no longer do. I believe they didn't market them well. With all of the media coverage about protecting the environment, the general public is much more interested in green products than ever before! If I created a line of pure makeup, I would market it with sexy ads in women's magazines. And I would make sure my company's lip liners and eye liners, blush, eye shadow and lipsticks were available in a range of colors to flatter all skin tones and age groups. I have olive skin, and the three products I need the most are a bright coral lip liner, a black eyeliner pencil, and a coral blush.

The first company to create a line of pure cosmetics that address all colors and that are marketed to all women--not just nature lovers--will make billions.